The video for Back it Up was shot last week. It was directed by Kimala Bennett. Bennett has been making a name for herself on the music video circuit having helmed clips including Blaze by D'Angel; Over and Over by Tami Chynn; and You and Me Against the World by Cherine Anderson.
Said Lefside 'I chose to work with Kimala because I have seen a lot of her video and she knows how to capture concepts. We also had Taneisha Scott who dealt with the choreography for the video'.
Back it Up according to Lefside, has been enjoying solid rotation locally and across the Caribbean. The video is a performance driven one with lots of sexy hot girls.
Lefside who signed with Sequence Records a few years ago, is under the management of Jeremy Harding of 2 Hard Records. Harding also manages Sean Paul.
Commenting on his pending album with Sequence Records, Lefside said 'I cant really rush the album right now. A lot of maturity took place in my production since I got signed. I was really the one who held back the album. I also have a few projects working on including tracks for Sean Paul's upcoming album; and starting up my own label, Keep Lef Records. I recently put out a one drop juggling and the video for Fluffy has been getting a lot of love'